Craig Diamond

 Fractional chief marketing officer (CMO) with A PASSION FOR STRATEGY, CREATIVITY, BRAND AND CULTURE.

An accomplished marketing and communications executive recently responsible for supporting over 15,000 employees, and 300,000 healthcare patients each day in over 500 facilities. 

AREAS OF EXPERTISE

STRATEGY & LEADERSHIP

Executive-level cross functional partner
Leadership development
Executive messaging

Brand & CREATIVE

Brand creation
Creative direction
Messaging and copy

MARKETING & COMMUNICATIONS

Digital and traditional marketing and PR strategies and campaigns
Internal and external communications Expertise
Culture building activities to drive team retention

storytelling & Messaging

Storytelling to multiple audiences to communicate mission, vision, values, and value propositions
Working with C-Suite to develop and articulate clear narratives to multiple audiences

CONTENT AND COLLATERAL

Quality content creation
Creative services
Creative copywriting

about me

I have Over 30 years of expertise in marketing, branding, content creation, communications, digital, creative services, event management and PR. 

I always strive to be a true creative in every sense of the word, igniting, synthzing and delivering complex concepts into simple messages with conviction, commitment, and passion. I am an accomplished public speaker, innovative problem solver, strategic thinker, and consensus builder, connecting leadership, customers, and staff through marketing and communication.  

download my resume

BRINGING STRATEGY TO LIFE

300,000

Patients supported

15,000

Employees supported

30+

Years of experience

$3M

Annual Buget Responsibilty

A FEW BRANDS I'VE WORKED WITH

WHAT MY RECENT COLLEGUES SAY

"Craig is one of the most creative, collaborative and passionate leaders I have had the privilege to work with.  He connects with people, whether one on one or in a large group, and his positive energy is infectious.  On numerous occasions, Craig and I worked together to take a rough creative concept and develop it into a clear narrative that helped to communicate our strategy, vision and mission.  I can’t think of anybody who I’ve more enjoyed working with, and I’d add Craig to any team in a heartbeat.  He also plays a mean guitar."

Kip Hallman
WellpathCo-Chairman of the Board

"Craig is the most impressive “marketing” human I have ever encountered. I use quotations around marketing because the value that he brings to the team, our customers, and our business is dramatically understated if he is categorized as simply a marketing expert. Craig is an all around athlete with that Midas touch. He possesses a rare executive presence where he can captivate an audience of thousands or can engage in small groups leaving everyone feeling heard and understood. He is an excellent leader, an unparalleled strategic communicator, and truly the “face of the franchise."

Justin Searle
Wellpath
President, Local Government

"Craig is one of the most capable, creative, and passionate professionals with whom I have ever worked.  Craig’s leadership elevated marketing to that of strategic partner. as he shifted effortlessly from assignment to assignment, department to department, bringing clarity and propulsion to each project. He possesses a Zen-like ability to be present with each moment and was equally comfortable partnering with the Chief officers as he was facilitating team and patient interviews. He provided oversight of our communications team that helped define our culture and also respond to external crisis communications.

Jeremy Barr
Wellpath
Recovery Solutions
President

"Craig's creativity is amazing. He naturally thinks outside the box and develops innovative marketing strategies that capture attention and drive results. Craig managed to establish Wellpath as a prominent name brand through his visionary marketing initiatives. Craig excels at building and leading teams. He cultivated a group of individuals who were not only enthusiastic and supportive but also exceptionally competent in their roles. Craig fostered an environment where collaboration thrived, and his team consistently delivered outstanding results."

Joel Jensen
Wellpath
Chief Information Officer

Contact

I am looking for my next marketing and communciations challenge and am open to both full-time and consulting engagements.

let's connect

craig@diamondcreative.com

location

I live in San Diego but will travel as needed.